It fascinates me how parks are incorporating social media into the park-going experience. Disney is once again using social media for guests’ in-park activities. With Facebook’s new “Check-In” feature, guests will now be able to check in to their favorite rides using a service called Gowalla:
“Gowalla allows users to “check in” to locations they visit by using their mobile phone. These check-ins can then be instantly connected to the user’s Facebook and Twitter accounts. You can add people to
your Gowalla friends list and see where they’ve checked in. Checking in through Gowalla can also earn users unique items, such as the digital Passport Stamps available at locations throughout the parks. Much like pins and vinylmation, these exclusive Passport Stamps can be collected and even kept as a virtual scrapbook, allowing every user the opportunity to have individual mementos to remind them of every place they visited, or even just their favorites.”
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