Everything We Know About “Enchanted Parks”

MARCH 5, 2026 UPDATE: Six Flags has announced the sale of seven parks – Valleyfair, Worlds of Fun, Michigan’s Adventure, Schlitterbahn Galveston, Six Flags St. Louis, Six Flags Great Escape, and La Ronde to EPR Properties. These parks will be managed by Enchanted Parks. Ties a lot of the speculation below together – except for the part about where we predicted it was a water park only transaction. We were wrong. It happens. 

If you’ve been on the theme park side of the internet anytime in the past 72-ish hours, you’ve likely come across the name “Enchanted Parks” and their trademark applications that seemingly link them to several properties that are currently owned/operated by the Six Flags Entertainment Corporation.

According to Marcus Leshock (and others who actually reached out to Six Flags), here’s the official word from the Six Flags side of things: “We don’t comment on rumors or speculation. We have been actively reviewing our park portfolio and are committed to making decisions that strengthen the company and position us for profitable growth.”

Until there’s an official word, we don’t know exactly what’s happening. Are parks getting sold? Rebranded? Are they splitting Oceans of Fun and Worlds of Fun into separate gates? Simply, We don’t know.

That said, here’s a rundown of what we do know, and have been able to find out, and how the pieces of the puzzle might fit.

The Trademarks

Late last week, an organization by the name of “Enchanted Parks Holdings, LLC” filed nine trademark applications. In addition to “Enchanted Parks,” the limited liability company has trademarks for the following:

• Enchanted Parks Galveston
• Enchanted Parks St. Louis
• Enchanted Parks Michigan Adventure (not Michigan’s Adventure)
• Enchanted Parks Oceans of Fun
• Enchanted Parks Water Safari

These five trademarks – plus the main trademark of “Enchanted Parks” – are classified for the following goods and services – “025: Clothing, namely, T-shirts, hoodies, sweatshirts, jackets, pants, shorts, swimwear, scarves and socks.; Headwear, namely, caps and beanies” and “041: Amusement Park Services: Amusement park services; Amusement park and theme park services; Entertainment in the nature of a water park and amusement center.”

With this information, and if the tea leaves are to be read, four of these five properties have ties to Six Flags – Schlitterbahn Galveston, Six Flags St. Louis, Michigan’s Adventure, and Oceans of Fun (which is World’s of Fun’s in-park water park.) The fifth, Enchanted Parks Water Safari – almost certainly references “The Enchanted Forest – Water Safari” – a water park in upstate New York formerly known as “Enchanted Forest of the Adirondacks” that dates back to 1956. In 2024, this water park and an adjacent hotel and campground were sold to Florida-based hospitality company Innovative Attraction Management – more on this later.

The additional three trademarks are classified as “IC 043: Resort lodging services; Hotel accommodation services.”

• Enchanted Parks Water’s Edge Inn
• Enchanted Parks Camping Resort
• Enchanted Parks Great Escape Lodge

Water’s Edge Inn and the Camping Resort both appear to be part of the existing Enchanted Forest Water Safari Resort.

It is interesting to note that the Great Escape Lodge – at least according to early trademark filings, is classified as “lodging” only, meaning that while Six Flags Entertainment Corporation owns both the amusement park and the lodge, it appears that whatever’s happening here could split up the two properties. While all three properties are considered “Adirondack” vacation destinations, they are about a 2-hour drive from one another.

Innovative Attraction Management

So, who is Innovative Attraction Management? According to google, the company got its start in 2003 in Windermere, Florida, just outside of Orlando. Innovative Attraction Management is a renowned leader in the entertainment and leisure industry, providing a full spectrum of services including development, operations, and marketing for attractions around the world. IAM specializes in creating customized solutions that drive long-term growth, customer satisfaction, and operational success for both established brands and new ventures.

According to their website, “We started as hourly cast members at Walt Disney World Resort. We took those critical learnings and culture and applied them throughout our professional career. We have a long history in the industry as high integrity leaders.” This isn’t just generic body copy, even if the website feels like a generic template that isn’t quite finished. Looking at the work histories of the four primary employees listed on Innovative Attraction Management, there is a long history in the amusement industry – CEO/Co-Founder James Harhi and President Mike Frascia both have Walt Disney World Recreation Specialist on their LinkedIn profiles with timelines dating into the early-mid 1990s. Frascia’s stops in the industry include multiple stops at Palace Entertainment and PARC Management, while VP Rob Harrison had a nearly two-decade role across Merlin Entertainment’s water park properties. Playing LinkedIn connect the dots with the respective careers of their four team members listed on their website feels a lot like this:

The website continues: ” We are actively seeking to acquire high-performing water and amusement parks to expand its portfolio and enhance its market presence. With a focus on operational excellence and guest experience, the company aims to partner with top-tier attractions for long-term growth and success.” In addition to the Water Safari Resort properties, Innovative Attraction Management also acquired Diggerland USA in New Jersey in January of 2024. The company has also operated a number of “smaller” water parks – Cowabunga Bay (Nevada?), Daytona Lagoon, Five Islands (Trinidad & Tobago), Island H2O Water Park (Orlando), Myrtle Waves (Myrtle Beach), and El Dorado (Dominican Republic).

Enchanted Parks Holdings, LLC

But what’s the connection between Innovative Attraction Management and Enchanted Parks? The true answer might be found via the Wayback Machine, of all places.

Enchanted Parks Holdings, LLC was formed in Delaware in December 2025. While the company was founded in Delaware, the filing address is an Orlando-area attorney’s office that coincides with the address in the trademark filing. Fun fact: Delaware is home to more than 60% of Fortune 500 companies and is a top choice for forming LLCs due to its business-friendly laws and tax advantages. Ironically enough, Six Flags Entertainment Corporation (and its predecessors) were also formed under Delaware law.

Until recently, if you tried to visit www.enchantedparks.com, it would redirect you to the webpage for Innovative Attraction Management – www.i-amlcc.com. Don’t try to do it now. The link is now parked and no longer redirects to IAM, presumably thanks to the recent coverage and firestorm of a news cycle that these trademark filings have caused – seriously, People Magazine and Entertainment Weekly don’t typically cover theme parks this closely. But it does appear to be connecting the dots between Enchanted Parks and Innovative Attraction Management.

So What Does This Mean?

In short, we don’t know yet. During a Q3 earnings call, Six Flags’ CFO Brian Witherow hinted the the company could look to sell or close what he referred to as “underperforming” parks – though specific parks and properties were not mentioned. Though, based on our general knowledge and perception of the parks, it feels like it makes sense to put Michigan’s Adventure, Six Flags St. Louis, and Schlitterbahn Galveston (as the smaller of the two Schlitterbahn parks) in this category.

“Getting the portfolio smaller and more nimble is a priority,” he said. And so we’re going to look at the parks where our returns are the greatest, where the opportunities for growth are the highest, and we’re going to focus on those parks and the other parks we’ll look to monetize and use those proceeds to reduce debt.”

Is Six Flags looking to divest completely from some of their smaller properties? Maybe there’s a chance at selling the ownership of these parks, while still operating them – like a Six Flags Darien Lake or Frontier City situation?We’ll ask again, are Oceans of Fun and Worlds of Fun going to be split up like some sort of weird Six Flags Ohio/SeaWorld Ohio Geauga Lake situation?

Wild Speculation.

You’ve made it this far, so why don’t we present an idea that actually makes a little bit of sense, at least in our own little tin foil hat world.

What if this is a “water park only” transaction?

Aside from Diggerland, the “bread and butter” of Innovative Attraction Management feels like the “water parks”-side of the industry, rather than the dry-side of a traditional amusement park. Of the Six Flags properties that could be associated with these trademarks, there is a water park component to all of them.

• Enchanted Parks Galveston – Schlitterbahn Galveston, the smaller of the two remaining Schlitterbahn properties
• Enchanted Parks St. Louis – Hurricane Harbor St. Louis, which is an add-on ticket/separate gate from Six Flags St. Louis
• Enchanted Parks Michigan Adventure – Wildwater Adventure, Michigan’s Adventure’s adjacent water park. In 2020, when all of the parks closed for COVID, Michigan’s Adventure operated as a “Water Park only”-park during that summer season.
• Enchanted Parks Oceans of Fun – Worlds of Fun’s water park, Oceans of Fun – has a separate parking lot an entrance, though is included in Worlds of Fun admission.
• Enchanted Parks Great Escape Lodge – at Six Flags Great Escape Lodge, the 38,000 square foot indoor water park, known as White Water Bay.

Here’s how we think this could shake down (please do not take our word as gospel, we’re just presenting this as a possible scenario that we think makes sense. If we’re right, a lucky guess.)

Enchanted Parks acquires Schlitterbahn Galveston and Great Escape Lodge outright and rebrands both. Easy.

What’s harder: In this scenario, unfortunately, like Six Flags America, Six Flags Entertainment Corp. makes the difficult decision to close the dry-side parks at Six Flags St. Louis, Michigan’s Adventure, and Worlds of Fun as “underperforming” parks – land and rides could be sold, which improves the bottom line (aka reduces debt). Newer rides – the newest additions at these three parks are mostly geared towards families with a few flat rides sprinkled in – could end up at other parks within the chain.

Why this makes sense (to us): buying a smaller water park (indoor, standalone, or otherwise) is a lot easier financially for an organization like Innovative Attraction Management than a hundreds-of-acres full-blown theme park with millions of dollars of capital inside. Maybe IAM wants to get into the large-scale amusement park game, but their history and current portfolio say otherwise. From the Six Flags side, they have a buyer who is familiar with the water park industry to continue to operate these parks, and the land (and assets) are already broken into parcels.

Just a thought.

What do you think is going to happen with Enchanted Parks and these Six Flags properties? Let us know in the comments below!