Martin & Vleminckx & Magicland Announce Italy’s First Wooden Roller Coaster to Open in 2027

MagicLand, the largest amusement park in Central and Southern Italy, and Martin & Vleminckx Ltd (MV Rides), one of the world’s foremost manufacturers and builders of wooden roller coasters, are proud to announce a landmark collaboration in the European entertainment industry.

This agreement – the first of its kind for Italy – will bring to life the country’s very first wooden roller coaster, scheduled to open in March 2027. The partnership represents a strategic step in MagicLand’s long-term development and reinforces the park’s ambition to consolidate its position as a leading entertainment destination in Europe.

“Bringing Europe’s most exhilarating wooden coaster to life is a milestone for us,” said Chuck Bingham, Senior Executive Vice President and Sales Director for Martin & Vleminckx. “Partnering with Magicland has allowed us to fuse bold design, precision engineering, and beautiful theming to create an experience that will redefine thrills for guests.”

A Strategic Partnership That Elevates the Italian Amusement Industry

Martin & Vleminckx is globally recognized for manufacturing and delivering iconic wooden roller coasters across major parks worldwide. Their arrival in Italy through this collaboration marks a turning point for the national industry, introducing a construction model that combines craftsmanship, cutting-edge engineering, and strong thematic integration.

The new wooden coaster designed and manufactured by The Gravity Group, LLC/Gravitykraft Corporation and delivered by Martin & Vleminckx Ltd will be a signature addition to MagicLand, designed with a modern engineered timber structure that delivers a smoother and more dynamic ride while preserving the authentic character of classic wooden coasters. Full details of the layout and thematic concept will be revealed over the course of 2026.

A Key Milestone in MagicLand’s Multi-Year Investment Plan

The project, supported by a €15 million investment, is part of a broader strategic development plan that will reshape the park’s offering over the coming years.

MagicLand is currently undergoing an unprecedented phase of expansion and enhancement. In 2026, the resort will introduce major new water slides at MagicSplash, the Caribbean-themed water park, alongside additional improvements aimed at elevating the guest experience across both parks.

These initiatives form part of a larger investment program announced by MagicLand’s ownership, designed to accelerate growth, strengthen competitiveness, and position the resort among Europe’s most innovative leisure destinations.

MagicLand’s Growing Role in Italy’s Leisure Landscape

Over recent years, MagicLand has firmly established itself as a major point of reference within the Italian amusement industry—not only for its new attractions and investment strategy, but also for its unmatched seasonal entertainment offerings.

The park is now widely recognized for hosting some of Italy’s most spectacular Halloween and Christmas events. Thanks in part to a strategic partnership with Il Regno di Babbo Natale in Vetralla (The Kingdom Of Santa Claus), the original narrative universe written by Giorgio Onorato Aquilani and one of the country’s most renowned Christmas-themed experiences.

These seasonal events, combined with the park’s continuous development and expansion, further strengthen MagicLand’s positioning as one of Italy’s most dynamic, engaging, and fast-growing leisure destinations.

“This collaboration marks a pivotal moment in the evolution of MagicLand,” says Guido Zucchi, CEO of MagicLand. “Working with Martin & Vleminckx allows us to introduce an attraction that is truly unique for Italy and highly distinctive on a European scale. This project underscores our commitment to continuous innovation and our ambition to offer memorable, high-quality experiences to guests of all ages. It is a cornerstone of a broader strategy that also includes significant investments scheduled for 2026 and beyond.”

Magicland originally opened in 2011. This will be the park’s sixth operating roller coaster, and the fifth Gravity Group wooden coaster to open in Europe joining Twister at Grona Lund, Cú Chulainn at Emerald Park, Timber at Walibi Rhône-Alps, and Wood Express at Parc Saint Paul.