Overheard at Six Flags’ Investor Day 2025

Six Flags Entertainment Corporation recently held their Investor Day for 2025 where they talk to shareholders and investors about how the company has performed, especially under the new merger of Cedar Fair and Six Flags back in July 2024 and what to look forward to with the company over the next few years. While most of the information is a lot of corporate numbers and jargon that can be a bit boring, some new information was released about what’s to come for the Six Flags parks.

Six Flags has been trying to proposition their parks as “big value entertainment” as seen here with the chart below. Generally, on average people spend less money at a regional amusement park per hour than most other high-ticketed events such as sporting events and large destination parks like Walt Disney World. As was seen during the 2008 recession, the legacy Cedar Fair parks performed quite well even with the very large economic downturn so in the event something like that were to happen again, there’s a pretty good chance that the company will continue to still provide excellent value for families for entertainment.

The company is still trying to regain the lost attendance due to the 2020 pandemic, but they are continuing to see increases year-over-year, so it’s not all doom and gloom at the parks. The good news though is that as announced in their first quarter results back in early May, attendance through April has increased to over 1.5 million guests compared to the same time last year. They are looking to get those 10 million guests back by 2028, which so far, seems to be on the right track.

Now for something different than a bunch of numbers. Announced during the presentation, for 2026, Six Flags will be trying out a new type of season pass, called Regional Passports. You’ll be able to get a season pass that will allow you to go to a nearby regional park as if you bought a season pass for that park as well. The map below shows the pairings they are looking at, although I would imagine some of the New England parks will have to change due to the closing of Six Flags America at the end of the year. For example, buying a Cedar Point season pass with the assumed Regional Passport add-on would get you access to Kings Island as well without having to buy the All-Park Passport if those are the only 2 parks you visit during the season. Pricing won’t be announced until season pass renewals come out for 2026, but the assumption that this will be significantly less than the $99 the All-Park Passport add-on.

What also was discussed during the Investor Day presentation is that they are looking to bring the success of the improved food offerings at the legacy Cedar Fair parks to the legacy Six Flags parks. We’ve already seen that with some of the larger legacy Six Flags parks hiring executive chefs to rework the menus to offer more unique and specialty menu options than your typical hamburger and hot dogs. We should see more of those new food offerings as we head into the 2025 season as 11 newly remodeled food locations are opening up this year with an additional 50 planned over the next few years.

Some other technical changes coming over the next year is a brand new Six Flags mobile app that is expected to launch in July 2025. The new app will have all legacy Cedar Fair and Six Flags parks in one mobile app so there will be no need to hop between all of the different individual park apps to see wait times and use your season pass.

One of the other changes coming for 2026 is that all of the parks will be on the same point-of-sales (POS) system. The issues that might stem from this though is that anyone on a legacy Six Flags membership might not be able to continue it going into the 2026 season. Six Flags have already started some changes with the rather affordable monthly charge for the passes going into the 2025 season with the discontinuation of the $10 a month Platinum membership back in April and changing those to the $15 a month Diamond membership instead. We will just have to wait and see when the 2026 season passes are announced later this summer.

Which Six Flags parks will see the more investment in the years to come? During the call they said the top 15 locations will be the core growth focus, but they failed to name what those 15 locations are.

With the merger, there has been plenty of negative comments made by the coaster enthusiast community, like with the sudden closure and demolition of Kingda Ka, but at least the company does appear to be financially stronger together than separate, which is something we should be praising since we did not want to see either company potentially heading into a bankruptcy going into these uncertain times.

What are you looking forward to with Six Flags over the next few years? Let us know below in the comments, but also, remember to keep it civil!