Former Disney Imagineer Joe Rohde Signs on as Experience Architect for Virgin Galactic

With preparations underway for the first Future Astronauts to arrive at Spaceport America, Virgin Galactic has brought in longtime Disney Imagineer Joe Rohde as a strategic advisor to help design and guide the overall experience journey for future astronauts, friends and family, and inspired fans alike. Rohde recently retired from Walt Disney Imagineering in January after 40 years with the company.

Joe will become Virgin Galactic’s first Experience Architect, bringing more than 40 years’ experience from Walt Disney Imagineering where he led projects that transformed the image of Disney’s iconic experiences and attractions. Rohde is truly a transcendent creator whose design work leverages careful detailed composition to create authentic and remarkable experiences.

Much like his work at Imagineering, the work he is starting will stimulate curiosity, guide the imagination, and anchor the Virgin Galactic customer experience with purposefulness and meaning.

In a video produced by Virgin Galactic, Rohde shared some of his initial thoughts as he starts out at the beginning of his journey to develop the experience that thousands of aspiring astronauts and enthusiasts will come to enjoy in the future.

As part of his interview, Joe said, “I spent 40 years with Walt Disney Imagineering and that word, ‘Imagineering,’ refers to the fusion of imagination and engineering. This means I’ve come from a tradition where if you are imagining something, you are imagining that thing is going to be made real. That’s also been going on here at Virgin Galactic, and I’m delighted to be joining at this incredible moment in time when it is about to blossom into public awareness.”

Rohde continued, “This is one of the most profound things that can happen to you. To go beyond the reaches of the earth, to space, and look back down at it. It’s a spectacularly unique opportunity with huge potential for transformational change in a person…What Virgin Galactic is doing, in democratizing space travel, has reached a moment where it is about to enter history. It’s happening right here in New Mexico, and it’s very rare to be a person who gets to be in the place, at the time, that history begins.’’

Michael Colglazier, CEO of Virgin Galactic (and former President and Managing Director of Disney Parks International) said, “As soon as I joined Virgin Galactic, I knew there was one person we just had to work with to help shape the incredible experience we are developing – and that person was Joe Rohde. Joe has a methodology that is unique, inspired, and truly effective. His track record for keeping authenticity central to the design and creating deeply transformative experiences aligns perfectly with our mission. I couldn’t be more pleased to see Joe choose Virgin Galactic for his first encore!’’

Among Joe Rohde’s vast catalog of work at Disney Imagineering, he is probably best known as the lead designer for Disney’s Animal Kingdom and a creative force behind Expedition Everest, as well as a lead designer for Aulani Resort in Hawaii and Pandora: The World of Avatar.  He also had design roles on Captain EO, Epcot’s Norway pavilion, Guardians of the Galaxy: Mission Breakout at Disneyland and the Adventurer’s Club at Pleasure Island.

Rhode isn’t the only former Disney Imagineer joining Virgin Galactic, as (the aptly named) Imagineer Amy Jupiter will also be joining Rohde and Colglazier at the company.

Founded by Sir Richard Branson, Virgin Galactic is one of a handful of companies aiming to commercialize space travel. Its sister company, Virgin Orbit, has gained attention for pledging to send the first commercial small satellite mission to Mars, a planet back in the news of late because of NASA’s successful Rover landing. Plans are under way for the first “future astronauts” to start arriving at Spaceport America in New Mexico, Virgin Galactic noted in announcing Rohde’s appointment. The company earlier this month had to cancel a test flight due to what it called “technical checks,” saying it would be rescheduled soon.

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