Test Track at Epcot is currently undergoing a major overhaul and is expected to reopen on December 6, 2012. Chevrolet released today several impressive renderings of the re-imagined attraction. Chevrolet designers and Walt Disney Imagineers have collaborated for the past 18 months on the redesign.
Seen above is a rendering of the updated Test Track cars. The new Test Track will be “a unique experience that gives an authentic, inside-the-studio look at the actual automotive design process, while empowering guests themselves to create their own designs, possibly inspiring the next generation of automotive designers.”
Not many details were released regarding the actual ride experience.
The new Test Track experience will include even more interactivity than before, both on the ride and off.
The Chevrolet designers and Imagineers used multiple mediums throughout the re-imagined attraction for storytelling, including:
- Visual cues inspired by Chevrolet’s expressive vehicle design language throughout the architectural elements in the space as well as in the interactive displays; speed forms and concept vehicle displays, like EN-V and Miray, provide a glimpse into the future of Chevrolet design.
- Advanced computer technology – similar to that used by Chevrolet designers every day – powers the guest design experience, while radio frequency technology allows them to take their unique vehicle design with them through the entire ride.
- A thrill-ride that provides the test experience where each guest’s vehicle design is evaluated.
- Social media sharing extends the experience beyond the day at the park.
- Test Track Presented by Chevrolet offers Disney guests a three-part experience:
- First, guests will have the opportunity to design their own vehicle – car, truck or crossover – with some helpful hints from the Chevrolet designers built into the process. “Designing a successful vehicle requires some careful thought about how to balance capability, efficiency, responsiveness and power – some of the key elements that Chevrolet designers must consider with every new vehicle they imagine,” said Mylenek.
- Next, they will have the chance to test drive their vehicle design, through the ride, on track surfaces that simulate the actual vehicle validation process that Chevrolet engineers use to ensure every new vehicle meets the highest performance standards. Each guest’s vehicle design will be evaluated and scored based on how well their design balanced the core attributes.
- Finally, guests have the opportunity to race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design.
Click here to see more Test Track artwork.
Too bad Honda isn’t sponsoring the ride – I might have had a shot to get involved with it.