Planet Snoopy coming to Valleyfair! in 2011

Valleyfair will breathe new life into the KidWorks area of the park by rebranding it as Planet Snoopy:

It’s a new look with an old friend as Snoopy and the Gang are finally coming home! Valleyfair is proud to announce it will be opening Planet Snoopy for our 2011 season. “It is a very exciting time for Valleyfair as Snoopy and his friends make our park their new home.” says Larry MacKenzie, Vice President and General Manager of Valleyfair. Planet Snoopy will be located in what is currently known as KidWorks.

Construction on Planet Snoopy will begin this fall and is anticipated to be completed in plenty of time for the opening of the park next season. Current plans for the project include an estimated 5 re-themed rides and the addition of 14 new rides and attractions. Planet Snoopy will provide fun for the whole family as well as give Valleyfair a fresh and exciting new look.

The arrival of PEANUTScharacters in the park is fitting because it was Minnesota native, Charles Schultz, who introduced the PEANUTS characters to the country in 1950. Snoopy, Charlie Brown and the others became one of the most celebrated and popular cartoon strips in history, spawning television specials, movies, toys, dolls and countless other forms of merchandise. Valleyfair considers it an honor to welcome Snoopy to make Valleyfair his new home and is looking forward to sharing him with all our guests.
Valleyfair is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed on the New York Stock Exchange under the symbol “FUN.” In addition to Valleyfair, Cedar Fair owns and operates ten other amusement parks, six waterparks, one indoor waterpark resort and five hotels. Cedar Fair also operates Gilroy Gardens Family Theme Park in Gilroy, California, under a management contract.

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