Author: Nick

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Disney and Interactivity

A new blog that’s not about food or drinks!   The amusement park visitor of today is vastly different than the visitor of yesteryear. Visitors, especially the younger generations, are expecting more and more customized entertainment experiences. The days of...

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Soft Drinks and Season Passes

This is a continuation of my profit-maximizing an amusement park series in regard to soft drinks versus gate pricing.   Soft drinks play an important role in amusement park economics. Soft drink sales are the backbone of many amusement parks’...

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More on Food versus Gate Pricing

Another small park recently converted to Holiday World’s pricing formula. Magic Springs, in Arkansas, went to free drinks and sunscreen last year. They increased the gate by $7 (now $45.99 + tax in 2008) and parking by $2 (now $9)....

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Gate versus Food Price: Holiday World

Holiday World & Splashin’ Safari in Santa Claus, Indiana, is a small family-owned and operated park with just four roller coasters. The park has been voted the “World’s Friendliest Park” and the “World’s Cleanest Park” for five years in a...